00000cam a22000003i 4500 UP-1685594773861954837 Buklod 20240427163036.0 ta rb |||| u| ta 150527s2011 xx rb |||1 u|eng d 9780749462994 (pbk.) (iLib)UPBAG-00013540518 GRC-3022 Php995.00 DLC BAG rda eng HD 69 B7 H33 2011 Haig, Matt author. Brand failures the truth about the 100 biggest branding mistakes of all time Matt Haig. Second edition. London Kogan Page Limited 2011. xiv, 242 pages 22 cm Revised edition of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003. Includes bibliographical references and index. Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People faiures -- Business cycle failures -- Rebranding failures -- Internet and new technology failures -- Tired brands. Branding (Marketing). Brand loyalty. Brand choice. FO UPBAG GRC HD 69 B7 H33 2011 Book