Haig, M. (2011). Brand success: How the world's top 100 brands thrive and survive (2nd ed.). Kogan Page Limited.
Citace podle Chicago (17th ed.)Haig, Matt. Brand Success: How the World's Top 100 Brands Thrive and Survive. 2nd ed. London: Kogan Page Limited, 2011.
Citace podle MLA (9th ed.)Haig, Matt. Brand Success: How the World's Top 100 Brands Thrive and Survive. 2nd ed. Kogan Page Limited, 2011.
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