A study on the efficiency of Facebook and Twitter as used by the GMA Kapuso Foundation, Inc., ABS-CBN Foundation, Inc., and TV5 Alagang Kapatid Foundation, Inc. in persuading people to donate after Tropical Storm Maring

A study on the efficiency of Facebook and Twitter as used by the GMA Kapuso Foundation, Inc., ABS-CBN Foundation, Inc., and TV5 Alagang Kapatid Foundation, Inc. in persuading people to donate after Tropical Storm Maring

This study examined the efficiency of social networking sites (SNSs) in increasing the likelihood of people to donate for the victims of calamities. In this study, the researchers chose to examine the efficiency of Facebook and Twitter as used by the TV networks' foundations during Tropical St...

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Bibliografische gegevens
Hoofdauteur: Negranza, Jessica N. (Auteur)
Formaat: Thesis
Taal:English
Gepubliceerd in: 2014.
Onderwerpen:
Social advocacy > Philippines.
Social media > Philippines.
Mass media and social service.
Television in social service > Philippines.
Social service > Public relations.