00000cam a22000004a 4500 UP-1685594773861954801 Buklod 20240427162953.0 ta rb |||| u| ta 140428s xx d r |||| u| 9780273766711 (pbk.) 0273766716 (pbk.) (iLib)UPBAG-00013540474 HF 1416 K42 2013 Keegan, Warren J. Global marketing Warren J. Keegan, Mark C. Green. 7th ed. Harlow, Essex, [Eng.] Pearson c2013. xxiii, 568 p. ill., maps 28 cm. Global edition. Includes bibliographical references and indexes. Part 1: Introduction Chapter 1: Introduction to Global Marketing Part 2: The Global Marketing Environment Chapter 2: The Global Economic Environment Chapter 3: The Global Trade Environment Chapter 4: Social and Cultural Environments Chapter 5: The Political, Legal, and Regulatory Environments Part 3: Approaching Global Markets Chapter 6: Global Information Systems and Market Research Chapter 7: Segmentation, Targeting, and Positioning Chapter 8: Importing, Exporting, and Sourcing Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances Part 4: The Global Marketing Mix Chapter 10: Brand and Product Decisions in Global Marketing Chapter 11: Pricing Decisions Chapter 12: Global Marketing Channels and Physical Distribution Chapter 13: Global Marketing Communications Decisions I: Advertising and Public Relations Chapter 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication Chapter 15: Global Marketing and the Digital Revolution Part 5: Strategy and Leadership in the Twenty-First Century Chapter 16: Strategic Elements of Competitive Advantage Chapter 17: Leadership, Organization, and Corporate Social Responsibility. Export marketing. Export marketing Management. Green, Mark C. UPBAG GRC HF 1416 K42 2013 Book