Marketing in Asia

Experience, Leadership, Innovation. Based on the best-selling U.S. text Marketing, the second edition of Marketing in Asia continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, in...

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Detalhes bibliográficos
Principais autores: Kerin, Roger A. (Autor), Theng, Lau Geok (Autor), Hartley, Steven W. (Autor), Rudelius, William (Autor)
Formato: Livro
Idioma:inglês
Publicado em: New York McGraw-Hill Higher Education ©2013.
Edição:Second edition.
Assuntos: