TY  - BOOK
T1  - Marketing in Asia
A1  - Kerin, Roger A.
A1  - Theng, Lau Geok
A1  - Hartley, Steven W.
A1  - Rudelius, William
LA  - English
PP  - New York
PB  - McGraw-Hill Higher Education
YR  - 2013
ED  - Second edition.
UL  - https://tuklas.up.edu.ph/Record/UP-1685594773861954784
AB  - Experience, Leadership, Innovation. Based on the best-selling U.S. text Marketing, the second edition of Marketing in Asia continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to: building on past experiences as authors; continuing their leadership role in bringing new topics and perspectives to the classroom; and focusing on pedagogical innovation that truly responds to new teaching and learning styles. Marketing in Asia utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach formed the foundation of the first edition of Marketing in Asia and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies
OP  - 822
NO  - Asia global edition.
NO  - "Asian adaptation of Marketing, eleventh edition by Roger Kerin... published by McGraw-Hill/Irwin, New York, ©2013
CN  - HF 5415.12 A8 K47 2013
SN  - 9781259007897
SN  - 1259007898
KW  - Marketing : Asia.
KW  - Marketing.
ER  -