Marketing in Asia

Experience, Leadership, Innovation. Based on the best-selling U.S. text Marketing, the second edition of Marketing in Asia continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, in...

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Detalles Bibliográficos

Autores principales:	Kerin, Roger A. (Autor), Theng, Lau Geok (Autor), Hartley, Steven W. (Autor), Rudelius, William (Autor)
Formato:	Libro
Lenguaje:	English
Publicado:	New York McGraw-Hill Higher Education ©2013.
Edición:	Second edition.
Materias:	Marketing > Asia. Marketing.