Marketing in Asia

Experience, Leadership, Innovation. Based on the best-selling U.S. text Marketing, the second edition of Marketing in Asia continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, in...

Täydet tiedot

Bibliografiset tiedot
Päätekijät:	Kerin, Roger A. (Tekijä), Theng, Lau Geok (Tekijä), Hartley, Steven W. (Tekijä), Rudelius, William (Tekijä)
Aineistotyyppi:	Kirja
Kieli:	englanti
Julkaistu:	New York McGraw-Hill Higher Education ©2013.
Painos:	Second edition.
Aiheet:	Marketing > Asia. Marketing.