00000cam a22000003i 4500 UP-1685594773861938769 Buklod 20140123130831.0 g||| | || || ta 150525s2014 xx a b |||1 u|eng d 9781285074733 (pbk.) 1285074734 (pbk.) (iLib)UPBAG-00012654405 BC-63941 Php6,696.00 DLC BAG rda eng HM 1221 N478 2014 Newsom, Doug author. Public relations writing form and style Doug Newsom, Jim Haynes. Tenth edition. Australia Wadsworth, Cengage Learning [2014] xx, 361 pages illustrations 24 cm text rdacontent unmediated rdamedia volume rdacarrier Wadsworth series in mass communication and journalism International edition. Includes bibliographical references (pages 340-349) and index. PART 1 PR Writing: Role and Responsibility : 1. Public Relations and the Writer -- 2. Ethical and Legal Responsibilities of the PR Writer -- 3. Persuasion -- PART 2 Preparing to write : 4. Research for the Public Relations Writer -- 5. The Public Relations Planning Process -- PART 3 Writing Principles : 6. Writing to Clarify and Simplify the Complex: Style and Content -- 7. Grammar, Spelling and Punctuation -- PART 4 Writing for Social Media and Converged Traditional Media : 8. PR's Role in Social Media: Monitoring and Participating -- 9. Media Kits, Media Pitches, Backgrounders and Columns -- 10. Writing for "Traditional" or "Legacy" Media -- PART 5 Writing for Select Stakeholders/Publics : 11. Email, Memos, Letters, Proposals and Reports -- 12. Crafting Messages for Controlled Media -- 13. Newsletters -- 14. Magazines and Brochures -- 15. Speeches, Presentations and Other Orally Delivered Messages -- PART 6 Writing in Turbulent Times : 16. Crisis Communication. "Public relations writing : form and style combines the practical approach of a trade book with the fundamental principles and theories of public relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the progress of your course through the semester, the 10th edition features a "Writing for Social Media and Converged Traditional Media" section that emphasizes the important role of social media. The "Writing for Select Stakeholders/Publics" section covers the various public relations assignments that fill the agendas of writers, including email, memos, letters, proposals, reports, crafting messages for controlled content media, newsletters, magazines, brochures, speeches and other presentations."--Publisher's website. Public relations. Public relations Authorship. Business writing. Haynes, Jim 1937- author. FO UPBAG UPBAG-MAIN HM 1221 N478 2014 Book