Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Detalhes bibliográficos
Principais autores: Raqueno, Raisa Mae Q. (Autor), Rivera, Pia Angelica P. (Autor)
Formato: Tese
Idioma:English
Publicado em: 2013.