Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Detalhes bibliográficos
Main Authors: Raqueno, Raisa Mae Q. (Author), Rivera, Pia Angelica P. (Author)
Formato: Thesis
Idioma:English
Publicado em: 2013.