Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Bibliografische gegevens
Hoofdauteurs: Raqueno, Raisa Mae Q. (Auteur), Rivera, Pia Angelica P. (Auteur)
Formaat: Thesis
Taal:English
Gepubliceerd in: 2013.