Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Dettagli Bibliografici
Autori principali: Raqueno, Raisa Mae Q. (Autore), Rivera, Pia Angelica P. (Autore)
Natura: Tesi
Lingua:English
Pubblicazione: 2013.