Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Bibliografski detalji
Glavni autori: Raqueno, Raisa Mae Q. (Autor), Rivera, Pia Angelica P. (Autor)
Format: Disertacija
Jezik:English
Izdano: 2013.