Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

מידע ביבליוגרפי
Main Authors: Raqueno, Raisa Mae Q. (Author), Rivera, Pia Angelica P. (Author)
פורמט: Thesis
שפה:English
יצא לאור: 2013.