Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Detalles Bibliográficos
Autores principales: Raqueno, Raisa Mae Q. (Autor), Rivera, Pia Angelica P. (Autor)
Formato: Tesis
Lenguaje:English
Publicado: 2013.