Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Raqueno, Raisa Mae Q. (Συγγραφέας), Rivera, Pia Angelica P. (Συγγραφέας)
Μορφή: Thesis
Γλώσσα:English
Έκδοση: 2013.