Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Bibliographische Detailangaben
Hauptverfasser: Raqueno, Raisa Mae Q. (VerfasserIn), Rivera, Pia Angelica P. (VerfasserIn)
Format: Abschlussarbeit
Sprache:English
Veröffentlicht: 2013.