Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Manylion Llyfryddiaeth
Prif Awduron: Raqueno, Raisa Mae Q. (Awdur), Rivera, Pia Angelica P. (Awdur)
Fformat: Traethawd Ymchwil
Iaith:English
Cyhoeddwyd: 2013.