Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Podrobná bibliografie
Hlavní autoři: Raqueno, Raisa Mae Q. (Autor), Rivera, Pia Angelica P. (Autor)
Médium: Diplomová práce
Jazyk:English
Vydáno: 2013.