Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Psychology of pricing consumers' perception to promotional framing of price and its effect to their purchase intentions

Dades bibliogràfiques
Autors principals: Raqueno, Raisa Mae Q. (Autor), Rivera, Pia Angelica P. (Autor)
Format: Thesis
Idioma:English
Publicat: 2013.