Raqueno, R. M. Q., & Rivera, P. A. P. Psychology of pricing: Consumers' perception to promotional framing of price and its effect to their purchase intentions.
Chicago-referens (17:e uppl.)Raqueno, Raisa Mae Q., och Pia Angelica P. Rivera. Psychology of Pricing: Consumers' Perception to Promotional Framing of Price and Its Effect to Their Purchase Intentions. 2013.
MLA-referens (9:e uppl.)Raqueno, Raisa Mae Q., och Pia Angelica P. Rivera. Psychology of Pricing: Consumers' Perception to Promotional Framing of Price and Its Effect to Their Purchase Intentions.
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