Raqueno, R. M. Q., & Rivera, P. A. P. Psychology of pricing: Consumers' perception to promotional framing of price and its effect to their purchase intentions.
Citação norma ChicagoRaqueno, Raisa Mae Q., and Pia Angelica P. Rivera. Psychology of Pricing: Consumers' Perception to Promotional Framing of Price and Its Effect to Their Purchase Intentions. 2013.
Citação norma MLARaqueno, Raisa Mae Q., and Pia Angelica P. Rivera. Psychology of Pricing: Consumers' Perception to Promotional Framing of Price and Its Effect to Their Purchase Intentions.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.