Raqueno, R. M. Q., & Rivera, P. A. P. Psychology of pricing: Consumers' perception to promotional framing of price and its effect to their purchase intentions.
Παραπομπή σε μορφή Chicago (17η εκδ.)Raqueno, Raisa Mae Q., και Pia Angelica P. Rivera. Psychology of Pricing: Consumers' Perception to Promotional Framing of Price and Its Effect to Their Purchase Intentions. 2013.
Παραπομπή σε μορφή MLA (9th εκδ.)Raqueno, Raisa Mae Q., και Pia Angelica P. Rivera. Psychology of Pricing: Consumers' Perception to Promotional Framing of Price and Its Effect to Their Purchase Intentions.
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