Raqueno, R. M. Q., & Rivera, P. A. P. Psychology of pricing: Consumers' perception to promotional framing of price and its effect to their purchase intentions.
Citace podle Chicago (17th ed.)Raqueno, Raisa Mae Q., a Pia Angelica P. Rivera. Psychology of Pricing: Consumers' Perception to Promotional Framing of Price and Its Effect to Their Purchase Intentions. 2013.
Citace podle MLA (9th ed.)Raqueno, Raisa Mae Q., a Pia Angelica P. Rivera. Psychology of Pricing: Consumers' Perception to Promotional Framing of Price and Its Effect to Their Purchase Intentions.
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