00000cam a22000003i 4500 UP-1685594773861907787 Buklod 20240508044951.0 g||| | || || ta 240508s2013 caua rb |||1 u|eng d 9781412995931 (iLib)UPBAG-00010162294 BC-63425 Php4,945.00 DLC BAG rda eng GN 345.7 G35 2013 Gannon, Martin J. author. Understanding global cultures metaphorical journeys through 31 nations, clusters of nations, continents, and diversity Martin J Gannon, Rajnandini Pillai. Fifth edition. Thousand Oaks, California SAGE ©2013. xx, 657 pages illustrations 26 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (613-637) and index. Overview: In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor-any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively-as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation. Cross-cultural studies. Cross-cultural orientation. National characteristics. Pillai, Rajnandini author. FO UPBAG UPBAG-MAIN GN 345.7 G35 2013 Book