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   <subfield code="a">Berg, Bruce L.</subfield>
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   <subfield code="a">Qualitative research methods for the social sciences</subfield>
   <subfield code="c">Bruce L. Berg, Howard Lune.</subfield>
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   <subfield code="a">Eigth edition.</subfield>
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   <subfield code="a">Upper Saddle, N.J.</subfield>
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   <subfield code="c">©2012.</subfield>
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   <subfield code="a">xvi, 432 pages</subfield>
   <subfield code="b">illustrations</subfield>
   <subfield code="c">23 cm</subfield>
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   <subfield code="a">unmediated</subfield>
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   <subfield code="a">volume</subfield>
   <subfield code="2">rdacarrier</subfield>
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   <subfield code="a">Includes bibliographical references and indexes.</subfield>
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   <subfield code="a">Chapter 1 -- Quantitative versus qualitative of thought -- Use of triangulation in research methodology -- Qualitative strategies: defining an orientation -- From a symbolic interactionist perspective -- Why use qualitative methods -- A plan of presentation.</subfield>
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   <subfield code="a">Chapter 2 -- Designing research -- Theory and concepts -- Ideas and theory -- Reviewing the literature -- Theory,reality, and the social world -- Framing research problems -- Operationalization and conceptualization -- Designing projects -- Data collection and organization -- Data storage, retrieval, and analysis -- Dissemination.</subfield>
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  <datafield tag="505" ind1="0" ind2=" ">
   <subfield code="a">Chapter 3 -- Ethical issues -- Research ethics in historical perspective -- From guidelines to law: regulations on the research process -- Institutional review boards (IRBs) -- Ethical codes -- Some common ethical concerns in behavioral research -- New areas for ethical concern: cyberspace -- informed consent and implied consent -- Confidentiality and anonymity -- Securing data -- Objectivity and careful research design.</subfield>
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  <datafield tag="505" ind1="0" ind2=" ">
   <subfield code="a">Chapter 4 -- A dramaturgical look at interviewing -- Dramaturgy and interviewing -- Types of interviews -- The data collection instrument -- Guideline development -- Communicating effectively -- A few common problems in question formulation -- Pretesting the schedule -- Long versus short interviews -- Telephone interviews -- Computer assisted interviewing -- Conducting an interview: a natural or an unnatural communication -- The dramaturgical interview -- The interviewr's repertoire -- Know your audience -- Analyzing data obtained from the dramaturgical -- Interview.</subfield>
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  <datafield tag="505" ind1="0" ind2=" ">
   <subfield code="a">Chapter 5 -- Focus group interviewing -- What are focus group? -- Working with a group -- The evolution of focus group interviews -- Facilitating focus group dynamics: How focus groups work -- The moderator's guide -- Basic ingredients in focus groups -- Analyzing focus group data -- Confidentiality and focus group interviews -- Recent tends in focus groups: online focus groups.</subfield>
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   <subfield code="a">Chapter 6 -- Ethnographic field strategies -- Accessing a field setting:getting in -- Reflectivity and ethnography -- Critical ethnography -- Becoming invisible -- Dangers of invisibility -- Other dangers during ethnographic research -- Trying it out -- Watching, listening, and learning -- Computers and ethnography -- Online ethnography -- Analyzing ethnographic data -- Other analysis strategies: Typologies, sociograms, and metaphors -- Disengaging: getting out.</subfield>
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   <subfield code="a">Chapter 7 -- Action research -- The basis of action research -- Identifying the research question(s) -- Gathering the information to answer the question(s) -- Analyzing and interpreting the information -- Sharing the results with the participants -- When to use and when not to use action research -- The action research's role -- Types of action research -- Photovoice and action research -- Action research: a reiteration.</subfield>
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   <subfield code="a">Chapter 8 -- Unobtrusive measures in research -- Archival strategies -- Physical erosion and accretion: Human traces as data sources.</subfield>
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  <datafield tag="505" ind1="0" ind2=" ">
   <subfield code="a">Chapter 9 -- Social historical research and oral traditions -- What is historical research -- Life histories and social history -- What are the sources of data for historical researchers? -- Doing historiography: Tracing written history as data -- What are oral histories.</subfield>
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  <datafield tag="505" ind1="0" ind2=" ">
   <subfield code="a">Chapter 10 -- Case studies -- The nature of case studies -- Theory and case studies -- The individual case study -- Intrinsic, Instrumental, and collective case studies -- Case study design types -- The scientific benefit of case studies -- Case studies of organizations -- Case studies of communities.</subfield>
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   <subfield code="a">Chapter 11 -- An introduction to content analysis -- What is content analysis? -- Analysis of qualitative data -- Content analysis as a technique -- Content analysis: quantitative or qualitative -- Communication components -- What to count: Levels and units of analysis -- Category development: building grounded theory -- Discourse analysis and content analysis -- Open coding -- Coding frames -- Stages in the content analysis process -- Strengths and weaknesses of content analysis process -- Computers and qualitative analysis -- qualitative research at the speed of light.</subfield>
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   <subfield code="a">Chapter 12 -- Writing research papers: Sorting the noodles from the soup -- Plagiarism: what it is, why its bad, and how to avoid it -- Identifying the purpose of the writing: arranging for the reader -- Terms and conditions -- Presenting research material -- A world about the content of papers and articles -- Write it, rewrite it, then write it again -- A few writing hints.</subfield>
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   <subfield code="a">Social sciences</subfield>
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   <subfield code="a">Lune, Howard</subfield>
   <subfield code="d">1962-</subfield>
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