APA-Zitierstil (7. Ausg.)

Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2012). Marketing: An introduction (Second edition.). Pearson Education Limited.

Chicago-Zitierstil (17. Ausg.)

Armstrong, Gary, Philip Kotler, Michael Harker, und Ross Brennan. Marketing: An Introduction. Second edition. Essex, England: Pearson Education Limited, 2012.

MLA-Zitierstil (9. Ausg.)

Armstrong, Gary, et al. Marketing: An Introduction. Second edition. Pearson Education Limited, 2012.