Modern marketing research concepts, methods, and cases

Modern marketing research concepts, methods, and cases

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Bibliografiske detaljer
Main Authors: Feinberg, Fred M. (Author), Kinnear, Thomas C. 1943- (Author), Taylor, James R. 1938- (James Ronald) (Author)
Format: Bog
Sprog:English
Udgivet: Australia South-Western ,Cengage Learning c2013.
Udgivelse:2nd ed.
Fag:
Marketing research.
Marketing > Management.