Modern marketing research concepts, methods, and cases

Bibliographic Details
Main Authors: Feinberg, Fred M. (Author), Kinnear, Thomas C. 1943- (Author), Taylor, James R. 1938- (Author)
Resource Type: Book
Language:English
Published: Australia South-Western ,Cengage Learning c2013.
Edition:2nd ed.
Subjects:
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245 1 0 |a Modern marketing research  |b concepts, methods, and cases  |c Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor. 
250 |a 2nd ed. 
264 1 |a Australia  |b South-Western ,Cengage Learning  |c c2013. 
300 |a xxx, 689 pages  |b illustrations (some color)  |c 28 cm 
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500 |a Includes bibliographical references and indexes. 
650 0 |a Marketing research. 
650 0 |a Marketing  |x Management. 
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