Smith, T. J. (2012). Pricing strategy: Setting price levels, managing price discounts, & establishing price structures. South-Western Cengage Learning.
Citación estilo ChicagoSmith, Tim J. Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures. Mason, Ohio: South-Western Cengage Learning, 2012.
Cita MLASmith, Tim J. Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures. South-Western Cengage Learning, 2012.
Warning: These citations may not always be 100% accurate.