Real estate marketing & sales essentials steps for success - Hamilton, Dan 1962- (Singapore Thomson Learning Asia, 2008)
Real estate professionalism and ethics -- Characteristics of successful salespeople and time management -- Technology for the real estate professional -- Psychology of marketing -- Marketing & advertising -- Law of agency and alternative representative agreements -- Prospecting for seller appointments -- Seller listing procedures -- Prospecting for buyers -- Buyer listing procedures -- Objection handling techniques -- Client follow-up -- Contract writing -- Negotiating and closing -- After acceptance -- Financing -- Referrals -- Deceptive Trade Practices Act and Consumer Protection Act.
Includes index.
Philippine edition.
Keywords: Real estate business -- Marketing; Real estate agents