00000cam a22000004i 4500 UP-1685594773861876588 Buklod 20120515105816.0 g||| | || || ta 160307s2009 nyu er |001 0|eng d 9780307279309 (pbk.) (iLib)UPBAG-00009331671 DLC BAG rda eng F 2849.22 G85 C37 Casey, Michael 1967- author. Che's afterlife the legacy of an image Michael Casey. New York Vintage Books ©2009. x, 388 pages, [8] pages of plates illustrations (some color) 21 cm "A Vintage Books original"--T.p. verso. Includes bibliographical references (pages [349]-370) and index. Casey, Buenos Aires bureau chief for Dow Jones Newswires, examines intellectual property and iconography through the lens of the famous image of Che Guevara captured by fashion photographer Alberto Korda. The author does not neglect the relevant biographical details or history, but his focus is Che as a brand. He wants to understand why the Korda image remains so compelling to such a wide variety of people and how it continues to represent so many different (and differing) causes; he suggests that the power of Che, the brand, is in its ability to be anything to anyone. Korda, Alberto 1928-2001. Che Guevara. Guevara, Ernesto 1928-1967 Portraits. Guevara, Ernesto 1928-1967 Influence. FO UPBAG UPBAG-MAIN F 2849.22 G85 C37 Book