APA (7th ed.) Citation

Backstrom, C. H., & Hursh, G. D. (1963). Survey research. Northwestern University Press.

Chicago Style (17th ed.) Citation

Backstrom, Charles Herbert, and Gerald D. Hursh. Survey Research. Evanston, Ill: Northwestern University Press, 1963.

MLA (9th ed.) Citation

Backstrom, Charles Herbert, and Gerald D. Hursh. Survey Research. Northwestern University Press, 1963.