00000cam a22000003i 4500 UP-1685594773861876005 Buklod 20230619085743.0 ta rb |||| u| ta 150416s2012 xx b r |||| u|eng d 9780495902904 049590290x (iLib)UPBAG-00009055448 BC-61905 PhpP5,183.00 DLC BAG rda eng P 90 B27 2012 Baran, Stanley J. author. Mass communication theory foundations, ferment, and future Stanley J. Baran, Dennis K. Davis. 6th ed. Australia Wadsworth Cengage Learning [2012] xxiv, 456 pages 24 cm Wadsworth series in mass communication and journalism International edition. Includes bibliographical references (pages 430-445) and index. Section 1: Introduction to mass communication theory -- Chapter 1: OVerview of mass communication theory: Definition, Evaluation, and understanding -- Preview -- What is mass communication? -- Social science and the study of human behavior -- What is theory? -- Postpositivist theory -- Hermeneutic/Interpretive Theory -- Critical theory -- normative Theory -- judging Theory -- Broadening social science -- Mass communication Theory -- Summary -- Thinking Critically about theory -- Chapter 2: evolution of mass communication theory through four eras -- Preview -- evolution of media theory -- The era of mass society and mass culture -- Emergence of the limited-effects perspective -- Challenges to limited-effects theory -- Meaning-making perspective on media debates over issues -- Summary -- Thinking critically about theory -- Section 2: The first era of media theory: Mass society and mass culture -- Chapter 3: The emerging media industries and mass society theory -- Ptreview -- In the beginning -- Yellow journalism -- Mass media development and decline -- mass society critics debate media influence -- mass society theory's assumptions -- Early forms of mass society theory -- Gemerinshaft and Gesellschaft -- Mecahnical and Organic solidarity -- Mass society theory today -- Summary - Thinking critically about theory -- Chapter 4: Propaganda and the development of media theory -- Preview -- Propaganda's origins -- Propaganda in the United States -- Behaviorism -- Freudianism -- Harold Lasswell's Propaganda theory -- Walter Lippm,an and the pictures in peoples's heads -- Reaction to early propaganda theory -- The institute for Propaganda analysis -- Propaganda theory tiday -- Renewed interest in Liberianism -- summary -- Thinking critically about theory -- Chapter 5: Normative theories -- Preview -- Normative theorie's origins -- Libertarian thought's origins -- The market plave of ideas -- Government regulation -- Professional Standards in journalism -- Limitations of professional Standards -- A postwar Compromise: Social responsibility theory during the cold war -- social responsibility theory and professional practice -- social responsibility theory today -- the internet era and the public interest -- other normative theories -- summary -- thinking critically about theory -- Section 3: ferment in the field: from limited-Effects to critical cultural theories -- Chapter 6: the emergence of limited-effects theory -- Preview -- the origins of limited-effects theory -- effects theory Lazarsfeld -- Limitations in the Lazarfeld Approach -- Limited-effects Theory -- From Propaganda to attitude-change theories -- Carl Hovland and the experimental section -- Hovland's Communication research program -- Focus on media effects in mass communication research -- the selective processes -- Limitations of the persuation research -- Contemporary selective Exposure: the return of minimal effects -- Information-flow theory -- Klapper's phenomenistic theory -- Elite Pluralism -- The power Elite -- Limited-effects Generalizations -- Limited effects perspective's drawbacks -- Limited effects contributions -- The legacy of Hovland and Lazarsfeld -- Summary -- Thinking critically about theory -- Chapter 7: Focus on Functionalism and children: moving beyond limited effects -- Preview -- Middle ranges theories and functionalism -- System theories -- the rise of systems theories -- modeling systems -- Applying systems models to human communication -- Mass communication theorist adopt systems models -- The unfulfilled promise of functionalism -- Children and violence become the focus of mass communication -- Research -- Television violence theories -- Catharsis -- Social learning -- Social cognitive Theory -- Aggressive theory -- Media violence in context -- active theory of viewing -- The developmental perspective -- Video games renew interest in media violence -- Children's socialization -- summary -- thinking critically about theory -- Chapter 8: Critical and cultural theories of mass communication emerge -- Preview -- Changing times -- Media research takes a cultural turn -- Macroscopic versus microscopic theories -- Critical Theory -- Comparing cultural theories and theories based on empirical research -- Cultural theories emerge in Europe -- Marxist theory -- Neo-Marxism -- Textual analysis and literary criticism -- The Frankfurt School -- Neo-Marxist theory developes in bratian -- Political economy theory -- The debate between cultural studies and political economy theories -- Transmissional versus ritual perspectives in cultural studies -- American research on popular culture -- Marshall Mcluhan -- Harold Innis: understanding media -- Summary -- Thinking critically about theory -- Section 4: From active-audience to meaning-making theories: the emergence of contemporary mass communication theory -- Chapter 9: Uses, reception, and effects: Audience theories -- Preview -- From source-dominated to active- Audience perspectives -- Early audience-centered research -- Confusing media functions and media uses -- Revival of uses and Gratifications -- Revising the active audience -- Uses and Gratifications and effects -- Decoding and sensemaking: development of reception studies -- feminist reception studies -- the rise of moderate-effects theories: new Directions in audience effects research -- Information- processing theory -- Processing television news -- Elaboration likehood model -- entertainment theory -- summary -- Thinking critically about theory -- Chaopter 10: the role of media in the social world -- preview -- Roger's diffusion theory -- Media system dependency theory -- the knowledge gap -- Agenda-setting and building -- Noelle-Neumann's spiral of silence -- news production research -- Media intrusion theory -- Summary -- Thinking critically about theory -- Chapter 11: Meaning-making in the social world -- Preview -- Symbolic interactionism -- Pragmatism and the chicago school -- Applying symbolic interactionism -- social constructionism -- Goffman's Frame analysis -- Contemporary thinking on frames and framing -- Framing and objectivity -- News framing effects -- Framing and Objectivity -- News framing effects -- Framingb theory and the practice of Journalism -- Cultivation analysis -- Controversy surrounds cultivation -- The products of cultivation analysis -- The mean world index -- Final words on cultivation -- The commodification of culture -- The ultimate cultural commodity: Advertising -- Media literacy -- Silverblatt and potter on media literacy -- Summary -- Thinking critically about theory -- Chapter 12: the future of media theory and research -- Challenges -- Mass communication theory or media theory? -- References -- Index. Mass media Philosophy. Communication Department of Communication Comm. 140 College of Arts and Communication. Davis, Dennis K. author. UPBAG UPBAG-MAIN P 90 B27 2012 Book