APA (7th ed.) Citation

Hair, J. F. J. (2010). Essentials of marketing research (2nd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Hair, Joseph F. Jr. Essentials of Marketing Research. 2nd ed. New York: McGraw-Hill, 2010.

MLA (9th ed.) Citation

Hair, Joseph F. Jr. Essentials of Marketing Research. 2nd ed. McGraw-Hill, 2010.