00000cam a22000003i 4500 UP-1685594773861860589 Buklod 20111203104918.0 g||| | || || ta 151112s2012 maua r |||1 u|eng d 9780763796075 (pbk.) 0763796077 (pbk.) (iLib)UPBAG-00008999576 BC-61255 Php4,696.20 DLC BAG rda eng GV 713 P74 2012 Principles and practice of sport management edited by Lisa P. Masteralexis, Carol A. Barr, Mary A. Hums. Fourth edition. Sudbury, Mass. Jones & Bartlett Learning ©2012. xii, 603 pages illustrations 23 cm Includes bibliographical references and index. History of sport management -- Management principles applied to sport management -- Marketing principles applied to sport management -- Financial and economic principles applied to sport management -- Legal principles applied to sport management -- Ethical principles applied to sport management -- High school and youth sports -- Collegiate sport -- International sport -- Professional sport -- Sports agency -- Facility management -- Event management -- Sport sales -- Sport sponsorship -- Sport communications -- Sport broadcasting -- Sport and new media -- The sporting goods and licensed products industries -- Golf and club management -- Recreational sport -- Strategies for career success. Sports Management. Sports administration. Masteralexis, Lisa Pike editor. Barr, Carol A. editor. Hums, Mary A. editor. FO UPBAG UPBAG-MAIN GV 713 P74 2012 Book