APA (7th ed.) Citation

Kerin, R. A., Hartley, S., Berkowitz, E., & Rudelius, W. (2006). Marketing (8th edition.). McGraw-Hill Custom Publishing.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Steven Hartley, Erik Berkowitz, and William Rudelius. Marketing. 8th edition. New York: McGraw-Hill Custom Publishing, 2006.

MLA (9th ed.) Citation

Kerin, Roger A., et al. Marketing. 8th edition. McGraw-Hill Custom Publishing, 2006.