Essentials of marketing a marketing strategy planning approach

Essentials of marketing a marketing strategy planning approach

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Dades bibliogràfiques
Autors principals: Perreault, William D. (Autor), Cannon, Joseph P. (Autor), McCarthy, E. Jerome (Edmund Jerome) (Autor)
Format: Llibre
Idioma:English
Publicat: New York McGraw-Hill/Irwin ©2010.
Edició:Twelve edition.
Matèries:
Marketing.