Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing: A marketing strategy planning approach (Twelve edition.). McGraw-Hill/Irwin.
Chicagoスタイル(17版)引用形式Perreault, William D., Joseph P. Cannon, , E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. Twelve edition. New York: McGraw-Hill/Irwin, 2010.
MLA(9版)引用形式Perreault, William D., et al. Essentials of Marketing: A Marketing Strategy Planning Approach. Twelve edition. McGraw-Hill/Irwin, 2010.
警告: この引用は必ずしも正確ではありません.