Cita APA (7th ed.)

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing: A marketing strategy planning approach (Twelve edition.). McGraw-Hill/Irwin.

Cita Chicago (17th ed.)

Perreault, William D., Joseph P. Cannon, i E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. Twelve edition. New York: McGraw-Hill/Irwin, 2010.

Cita MLA (9th ed.)

Perreault, William D., et al. Essentials of Marketing: A Marketing Strategy Planning Approach. Twelve edition. McGraw-Hill/Irwin, 2010.