Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing: A marketing strategy planning approach (Twelve edition.). McGraw-Hill/Irwin.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रPerreault, William D., Joseph P. Cannon, और E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. Twelve edition. New York: McGraw-Hill/Irwin, 2010.
एमएलए (9वां संस्करण) प्रशस्ति पत्रPerreault, William D., et al. Essentials of Marketing: A Marketing Strategy Planning Approach. Twelve edition. McGraw-Hill/Irwin, 2010.
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