APA (7th ed.) Citation

Armstrong, G., & Kotler, P. (2011). Marketing: An introduction (10/e.). Pearson.

Chicago Style (17th ed.) Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. 10/e. Upper Saddle River, New Jersey: Pearson, 2011.

MLA (9th ed.) Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. 10/e. Pearson, 2011.