Managerial economics foundations of business analysis and strategy - Thomas, Christopher R.; Maurice, S. Charles (New York McGraw-Hill/Irwin, 2011)
pt. I. Some preliminaries. Managers, profits, and markets ; Demand, supply, and market equilibrium ; Marginal analysis for optimal decisions ; Basic estimation techniques -- pt. II. Demand analysis. Theory of consumer behavior ; Elasticity and demand ; Demand estimation and forecasting ; Estimating and forecasting demand for price-taking firms -- pt. III. Production and cost analysis. Production and cost in the short run ; Production and cost in the long run ; Production and cost estimation ; Linear programming -- pt. IV. Profit maximization in various market structures. Managerial decisions in competitive markets ; Managerial decisions for firms with market power ; Strategic decision making in oligopoly markets -- pt. V. Advanced topics in managerial economics. Advanced pricing techniques ; Pricing multiple products related in production ; Decisions under risk and uncertainty ; Government regulation of business ; The investment decision.
McGraw-Hill international edition.
Includes bibliographical references and index.
Keywords: Managerial economics