Managerial economics a problem solving approach - Froeb, Luke M.; McCann, Brian T. (Mason, Ohio South-Western Cengage Learning, 2010)
Introduction: what this book is about -- The one lesson of business -- Benefits, costs, and decisions -- Extent (How much) decisions -- Investment decisions: look ahead and reason back -- Simple pricing -- Economics of scale and scope -- Understanding markets and industry changes -- Relationships between industries: the forces moving us towards long-run equilibrium -- Strategy-the quest to keep profit from eroding -- Strategy-the quest to keep profit from eroding -- Using supply and demand: foreign exchange, trade, and bubbles -- More realistic and complex pricing -- Direct price discrimination -- Indirect price discrimination --- Strategic games -- Bargaining -- Making decisions with uncertainty -- Auctions -- The problem of adverse selection -- The problem of Moral Hazard -- Getting employees to work in the firm{u2019}s best interests -- Getting divisions to work in the firm{u2019}s best interests -- Managing vertical relationships -- You be the consultant.
International edition.
Includes bibliographical references and index.
Keywords: Managerial economics