Economics for managers - McGuigan, James R. (Mason, Ohio Thomson Higher Education, 2008)
PART I: INTRODUCTION. 1. Introduction and Goals of the Firm. 2. Fundamental Economic Concepts. 2A. Differential Calculus Techniques in Management. PART II: DEMAND AND FORECASTING. 3. Demand Analysis. 4. Estimating Demand. 4A. Problems in Applying the Linear Regression Model. 5. Business and Economic Forecasting. 6. Managing Exports. PART III: PRODUCTION AND COST. 7. Production Economics. 7A. Maximization of Production Output Subject to a Cost Constraint. 8. Cost Analysis. 8A. Long-Run Costs with a Cobb-Douglas Production Function. 9. Applications of Cost Theory. 9A. Mass Customization and the Learning Curve. PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS. 10. Prices, Output, & Strategy: Pure and Monopolistic Competition. 11. Price and Output Determination: Monopoly and Dominant Firms. 12. Price and Output Determination: Oligopoly. 13. Best-Practice Tactics: Game Theory. 13A. Entry Deterrence and Accommodation Games. 14. Pricing Techniques and Analysis. PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION. 15. Contracting, Governance, and Organizational Form. 15A. Auction Design and Information Economics. 16. Government Regulation. 17. Long-Term Investment Analysis. Appendix A: The Time Value of Money. Appendix B: Tables. Appendix C: Check Answers to Selected End-of-Chapter Exercises; Check Answers to Selected End-of-Chapter Exercises. Index. Web Appendix A: Consumer Using Indifference Curve Analysis. Web Appendix B: International Parity Conditions. Web Appendix C: Production Decisions and Linear Programming. Web Appendix D: Capacity Planning and Pricing against a Low-Cost Competitor--A Case Study. Web Appendix E: Pricing of Joint Products and Transfer Pricing. Web Appendix F: Decision Under Risk and Uncertainty.
International student edition.
Includes bibliographical references and index.
Keywords: Managerial economics