APA (7th ed.) Citation

Keegan, W. J. (2011). Global marketing (6th ed.). Pearson.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Global Marketing. 6th ed. Upper Saddle River, N.J: Pearson, 2011.

MLA (9th ed.) Citation

Keegan, Warren J. Global Marketing. 6th ed. Pearson, 2011.

Warning: These citations may not always be 100% accurate.