APA (7th ed.) Citation

Bennett, A. G. (2010). The Big book of marketing: Lessons and best practices from the world's greatest companies. McGraw-Hill.

Chicago Style (17th ed.) Citation

Bennett, Anthony G. The Big Book of Marketing: Lessons and Best Practices from the World's Greatest Companies. New York: McGraw-Hill, 2010.

MLA (9th ed.) Citation

Bennett, Anthony G. The Big Book of Marketing: Lessons and Best Practices from the World's Greatest Companies. McGraw-Hill, 2010.