Kotler, P., & Keller, K. L. (2009). Marketing management (Thirteenth edition.). Pearson/Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. Thirteenth edition. Upper Saddle River, New Jersey: Pearson/Prentice Hall, 2009.
MLA (9th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. Thirteenth edition. Pearson/Prentice Hall, 2009.
Advarsel: Disse citationer er muligvist ikke 100% nøjagtige.