APA-referens (7:e uppl.)

Kotler, P. (1988). Marketing management: Analysis, planning, implementation, and control (Sixth edition.). Prentice Hall.

Chicago-referens (17:e uppl.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Sixth edition. Englewood Cliffs, New Jersey: Prentice Hall, 1988.

MLA-referens (9:e uppl.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Sixth edition. Prentice Hall, 1988.