Exploring corporate strategy text & cases

Exploring corporate strategy text & cases

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Manylion Llyfryddiaeth
Prif Awduron: Johnson, Gerry (Awdur), Scholes, Kevan (Awdur), Whittington, Richard (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Harlow, England Financial Times/Prentice Hall 2008.
Rhifyn:8th edition.
Pynciau:
Business planning.
Strategic planning.
Business planning > Case studies.
Strategic planning > Case studies.