APA-Zitierstil (7. Ausg.)

Schultz, D. E., & Tannenbaum, S. I. (1988). Essentials of advertising strategy (Second edition.). NTC Business Books.

Chicago-Zitierstil (17. Ausg.)

Schultz, Don E., und Stanley I. Tannenbaum. Essentials of Advertising Strategy. Second edition. Lincolnwood, Illinois: NTC Business Books, 1988.

MLA-Zitierstil (9. Ausg.)

Schultz, Don E., und Stanley I. Tannenbaum. Essentials of Advertising Strategy. Second edition. NTC Business Books, 1988.